The Ideas That Help Make You Look Good

Before anything happens with your creative and marketing process, there’s research, planning, strategizing and a gathering and shaping of ideas.

Creative direction is the part of the brand development that deals with the concepts around a brand. It's the ideas that become a reality in the form of logos, advertising campaigns, marketing materials and more.

Having a solid creative direction throughout the process seeing it from a mere idea to a draft and then born into reality can make or break all the efforts around.

Creative directors generally develop and oversee projects at the earliest stages. They cast vision, form concepts and pilot design philosophy. These are the big-picture thinkers of the team. They can close their eyes and see the finished product, even though it hasn’t been created yet.

And while their focus is typically on the bigger picture of getting the work done and the direction it’ll take, that doesn’t mean an eye for detail falls to the wayside.

Capturing You In The Perfect Moments

If you’re finding the majority of your content being made up mostly from stock sites or reposts, it may be time to invest in a photoshoot.

Offering a variety of styles to fit your need and industry.

• Traditional Product Images :

Product photographed on a plain backdrop with minimal to no props. Perfect for product listings.

• Styled Product Images :

Product photographed with props in an editorial style. Model optional. Perfect for product listings, social media, web, and print.

• Lifestyle Images :

'Everyday' images styled to show your product in-use. Model optional. Perfect for social media, web, and print.

Pairing monthly content creation with social media management is a great way to communicate your brand story and update your look.

Showing Off Your Smooth Moves

Photos still and will always hold a very significant place in the world of media, but no brand can ignore the power and attraction to videos now more than ever (Youtube, Reels, TikTok, etc).

Whether they’re longer narrative driven videos, a series made up of short videos that keep people coming back to watch the next, or the quick catchy reels that a large majority will watch all the way through and often share.

Videos are the cool kid right now that everyone gives attention to, and leveraging the influence they hold right now is essential for growth and strength in a brand’s audience engagement.

Keeping Everyone Up With The World Of You

Keeping up with your social media can be a real time sucker. And beyond just making sure you get posts up frequently, it’s deciding what to post, writing a solid caption, laying it all out so your wall looks good, creating stories to go along with your posts, and on top of it all, still remembering to engage with your followers.

It all adds up so quickly and can feel overwhelming.

And then, before you know it, it’s fallen by the wayside and forgotten about.

But that can’t happen because it plays too much of a key part in sharing your brand story and helping grow a following as a brand.

It is consistency in frequency, style and a constant freshness of content and engaging activity with the community that keeps people wanting to follow, engage and continue coming back.

Often paired with our monthly content services, we will not only create the content, but using the content in how it was intended. This duo of services packs a punch and saves a headache of time, while keeping your brand staying fresh, consistent and worthy of engagement and following.

Like Scrabble, We Find Those Perfect Words

Finding your voice can be quite the process and like many out there, you know what you want to say, but not completely sure how to say it.

Even part of our Branding process with both new businesses and those updating their current look, is helping them to curate key words, phrases and the language of their brand.

More than people often realize, good copywriting is needed throughout the whole business, from social posts, to websites, signs and printed material in and around your business, email marketing and more.

Like they say, “It’s not always what you say, but how you say it that counts”.

Bringing Those Sketches To Life

• Maybe you’re updating your outdated logo.

• Needing a new design for your product labels.

• Adding some custom designs for your social/website.

• Creating signs/menus for in/outside your business

• Wanting to have some custom merchandise.

There are endless options where having a professional graphic designer can help make your brand/product/service look amazing.

People are drawn to a business that has great presentation and eye catching design, while keeping everything on brand.

Introducing You To The World

A website is like first impressions anytime to you meet someone.

It tells the viewer in a short amount of time, a lot about who you, what you do and what you’re about.

Everything from the flow, the language, color palette and the media content can either keep a viewer listening and further engaging into your business or it can be a quick turn off and they’ll move on to the next until they find what they’re looking for.

You Have To Know Yourself Before Asking Others To Follow

Your brand is your identity, your story, what your values are, what your purpose is. It’s not only your image, but your voice.

Whether we’re helping you build a brand from a single idea, or giving your long running business a face lift and bringing you up to speed with today’s looks and trends - we’re passionate about helping give you a voice and telling your story.

Branding requires consistency and when working together, we help give you tools on how to take this brand we built together and keep that flow from the style, quality and frequency.

We don’t just give you the materials to build the house, but we provide the floor plans and see it through til the end, making sure not only your foundations is strong, but every details is in place.

You Name The Product & We’ll Put Your Name On It

Something we’re excited about is now being able to offer your business additional promotional marketing materials customized to your brand.

From uniforms, gifting, office supplies, giveaways hand outs, retail, goods, etc.

We can source 99% of your needs.

If you have further questions about what we can provide and to what capacity, please feel free to reach out and we’d be more than happy to walk you through the process and answer any of your questions!

Making Sure You Don’t Stay A Best Kept Secret

SEO (search engine optimization)

SEM (search engine marketing)

Now, this service isn’t by any means the most glamorous part of what we do, but don’t be fooled, it’s the back peddler of your boat, getting you in front of people for the opportunity to be heard and discovered.

One of the biggest misguided statements that’s ever been said is :

“If you build it, they will come”.

Unfortunately this rarely will deem true.

Though the power of word of mouth is helpful and can get you organic and loyal customers, the process of building a business purely from those people is more often than not extremely slow and can lead you to being put out of business before you even started.

The better SEO / SEM you have, the easier you’ll be found, the more often and likely your ad will be seen - and by the audience you actually want.

Let’s tighten the aim and cast out the net a little wider.

The Perfect Faces In All The Best Places

A new and growing part to our list of services is our partnering models and influencers.

Models

We wanted to save you time from having to not only find which Model Agency to work with, but then choosing the models to work with. As well as, the time spent having to communicate back and forth between the Model Agency and the Creative/Marketing Agency.

And on top of your time, we wanted to save you money on the large extra fees often tagged onto the cost of hiring of one/multiple of their models.

So, we decided to cut the process shorter and have our own instead, making it easier and better for everyone involved (models/influencers included).

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Influencers

The impact of having the right influencer(s) share to their audience about your brand can be huge.

But knowing who’s trending in your specific industry can be a challenge with the mass amount of accounts out there and everyone calling themselves an influencer these days.

This can be another element that can take so much of your time and money and then the question is, were they worth it.

We take the time to stay on top and research the influencers that will truly make an influence on your brand with their name.

Not Only Making You Look Good, But We Make You Sound Good Too

Public Relations or better know as (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

To put simply, we manage your public image and reputation.

Some categories in which they can look are :

• Strategic Communications.

• Media Relations.

• Community Relations.

• Internal Communications.

• Crisis Communications.

• Public Affairs.

• Online & Social Media Communications.

Vision Without Action Is Nearly A Dream.

Action Without Vision Just Passes The Time.

Vision With Action Can Change The World.

We can not emphasize enough on the importance of having a strategy in place, knowing what the plan is and why we’re doing what we’re doing, with a clear goal in mind.

A common issue we see is many brands and businesses do certain actions to simply check the box off on the list of things to do, but there was little to no intention or thought behind it.

This not only wastes time, but creates a poor reflection on your image as someone who doesn’t know who they are, what they’re doing and why they’re doing it.

Often resulting in a lack of confidence and excitement from your audience and potential customers.

Take pride in your work and your brand.

Having a strategy in place not only executes the task at hand effectively and efficiently, but builds excitement around what you’re doing because the quality and clarity is there.

You can’t expect people to follow you, if you don’t even know where you’re headed and why you’re going.

They Say “You’ll Never Know Unless You Ask”

If there was something you didn’t see and were hoping we could help you with, please feel free to reach out and let us know what that may be and we’ll be sure to get back to let you know.

If it’s maybe just not the right fit or beyond what we do, we’ll be more than happy to send you in a good direction to assist you appropriately!